Givenchy Beauty

The Objective

Givenchy Beauty is the youngest, edgiest French Fashion & Beauty Maison and its Makeup is bold, innovative and audacious.

Givenchy Beauty entered the COSMIC world to discover the endless opportunities of shorts content.

The Solution

For Givenchy Beauty, we:

• identified different creative ideas to convey at best the brand message
• scouted and managed different creators perfectly in line with the brand
• managed the advertising campaign to raise the awareness and create engagement with the community
• produced TikTok-style content in line with the TOV of the platform

The Results

The advertising campaign we ran for Givenchy achieved great results, because we:

• saved 70% on the CPM
• obtained a +242% on impressions
• obtained +13% on VTR 6″