WYCON

Objective

WYCON is an Italian cosmetics brand known for its wide range of high-quality makeup products, offering innovative, trendy, and affordable options for beauty enthusiasts. With a strong presence in Italy and expanding internationally, it appeals to a diverse customer base seeking style and quality.

WYCON partnered with COSMIC in the 2022 to discover the power of short vertical videos on TikTok, in order to reach Gen Z on the platform and create more engagement.

Solution

For WYCON, we:

• scouted and managed emergent beauty creators and MUAs in line with the brand values
• proposed creative ideas and formats to showcase its makeup and beauty products
• filmed and produced content in TikTok style and in line with the platform’s TOV, posting 6 videos per month
• managed and optimized adv TikTok campaign in order to increase Followers