Sony Pictures Spiderman

Objective

Sony Pictures is a prominent film and television production company, part of the larger Sony Corporation. With a vast and diverse portfolio, it has been a major player in the entertainment industry, producing blockbuster films and popular television shows enjoyed by audiences worldwide.

The focus of the campaign concerned the new film Spiderman Across the Spiderverse and the aim was to showcase the possibility to rent the movie. Since it was a TTCX (TikTok Creative Exchange), the brand requested to generate conversions and drive traffic to its website for renting the film.

Solution

For Spiderman Across the Spiderverse by Sony Pictures, we scouted and managed Italian creators in line with the brand and with the campaign message and proposed creative ideas and formats to showcase its trailer and better convey the campaign message.