Motivi

Objective

Motivi is an Italian fashion brand with a glamorous, feminine and romantic style. The Miroglio group launched the Motivi brand in 1993 with the aim of designing collections that enhance the femininity of every woman on any occasion. For the brand, attention to detail is important, in fact each collection is carefully studied. There are many look proposals, which are updated every week.

The main objective was to generate brand awareness among the younger generations (Millennials and Gen Z) and to make the platform users passionate about the brand.

Solution

For Motivi, we have carried out a project “always-on” / ongoing, which includes:

• Creative ideas design, production and editing TikTok content
• Management of the Motivi TikTok channel in its entirety: starting from the publication, posting 2 content per week in a constant manner, up to community management.
• Management of the TikTok ADV campaigns whose objective were both engagement and increasing followers, in order to enlarge the followers base with people potentially interested in the brand
• Scouting, management and briefing of creators who made videos for the Motivi channel, involving micro/small creators, to optimise the budget invested and give a lot of focus to the content quality

Together with the brand and in the campaigns preparation phase, we decided to target women, aged between 18 and 44 years and who had expressed interest in the “Clothing & Accessories” topic.

Results

Here’s some results of the work we’ve done for Motivi, from an organic and paid side:

• More than 15K new followers on the profile
• More than 100K likes to produced contents
• More than 1.6M video views to produced contents
• 85K average views to produced contents