Monster Munch

Objective

Monster Munch is a popular savoury snack brand in the UK, launched in 1977 by the Smiths Snackfood Company.

Monster Munch relied on COSMIC for a TTCX campaign which focused on a collaboration with the well-known videogame Minecraft: the aim was to promote a game map made by the brand for the game.

Solution

For Yves Rocher, we:

• scouted and managed gaming creators and youtubers in line with the brand values
• produced content in TikTok style and in line with the platform’s TOV
• proposed creative ideas to showcase the Minecraft map