Cosmic for
Ita
Cosmic for
Iginio Massari is considered the most famous Italian pastry chef in the world. After a first training in Switzerland alongside master pastry chef Claude Gerber and a long experience as a consultant for the food industry, he decided to devote himself completely to artisanal pastry. Pushed also by his wife, in 1971 he opened the “Pasticceria Veneto” in Brescia. He is not only seen as a point of reference for colleagues belonging to the panorama of the World Haute Pastry, but is also loved and followed by the general public, by virtue of his strong personality.
With Iginio Massari Alta Pasticceria, we have carried out a content creation project for their Instagram Reels and TikTok. The goal was to encourage the community to taste the “works” of the master.
For Iginio Massari we have designed creative ideas, which were then produced and edited three videos, with the collaboration of the master in person, who communicated not only the enthusiasm and passion for his work, but also the excellence of Italian pastry.
The videos have achieved more than 1.5M views on TikTok and more than 200K views on Instagram Reels.
