Eridania

The Objective

Eridania is an Italian company specialized in the production of sugar. The products are designed to satisfy every taste and use need.

The brand asks for our help to communicate the launch of its new product: Torta Subito, a single portion of cake ready in 2 minutes in the microwave. It is the perfect ally to overcome possible culinary inabilities and laziness.

The Solution

For Eridania, we:

• identified several creative ideas in line with the brand message
• selected and managed Gen Z creators perfectly in line with the brand identity
• managed the advertising campaign to create awareness and engagement
• produced TikTok-style content in line with the platform’s TOV

The Results

The advertising campaign created for Eridania achieved good results, we have:

• saved 70% on CPM
• achieved +229% impressions
• achieved +39% of 6″ VTR