Givenchy Beauty

Objective

Givenchy Beauty is the youngest, edgiest French Fashion & Beauty Maison and its Makeup is bold, innovative and audacious.

The COSMIC team already collaborated with Givenchy Beauty: this time, in 2023, we made a campaign with a focus on trends and the protagonist was the perfume L’Interdit!

Solution

For Givenchy Beauty, we:

• identified different creative ideas to convey at best the brand message, like The Tube Girl trend
• scouted and managed different emerging creators perfectly in line with the brand
• managed the advertising campaign to raise the awareness about the perfume L’Interdit

Results

The results were quite impressive:

• over 2.2M Video Views and
• reached 1M new Unique Users