FRAU

Objective

FRAU Shoes is an Italian footwear brand, seamlessly merges traditional shoemaking with contemporary style, earning recognition for its unmatched elegance and comfort, which harness over 70 years of expertise in skilled craftsmanship and premium materials.

FRAU relied on COSMIC for a campaign whose objective were impressions and it was to promote the Fall-Winter Collection 2023.

Solution

For FRAU, we:

• scouted and managed fashion creators and models in line with the brand, like Giulia Casadei
• proposed creative ideas and formats to showcase its iconic pieces of clothing of the F/W Collection 2023
• filmed and produced content in TikTok style and in line with the platform’s TOV

Results

With our expertise, FRAU was able to:

• increase Impressions by +62%, more than expected
• save 38% on CPM