BioNike

Objective

BioNike is an Italian brand specializing in dermatological and hypoallergenic skincare products. Renowned for its commitment to scientific innovation and sensitivity to skin needs, it provides a range of dermatologist-recommended solutions for various skin types.

The partnership with COSMIC has started in 2023 to make fun and entertaining content to reach Gen Z also on TikTok.

Solution

For BioNike, we have a strategy based on:

• scouting and management of beauty creators that are especially into skincare and in line with the brand
• creative ideas and formats production to showcase its products and skincare routine with them in order to be recognizable and memorable while using TikTok native language, with a constant posting of 8 contents per month
• optimization of adv campaigns with the goal of increasing followers, video views and traffic to potentially reach people interested in the brand