Allianz Direct

Objective

Allianz Direct is an online insurance provider, part of the global Allianz Group, offering straightforward and competitive insurance products such as car and home insurance. It focuses on digital solutions to streamline the purchasing process and enhance customer experience.

We partnered with Allianz Direct thanks to the TikTok Creative Exchange and the goal was to encourage users to get a quote, by leveraging the campaign concept that it’s easy and accesible.

Solution

For Allianz Direct, we:

• managed and scouted TikTok creators to showcase the simplicity of the service
• proposed creative ideas and format to create the perfect storytelling, by using also trends (such as the “Chill Guy”)
• edited the video content to make the content engaging and visually appealing