Webuild

The Objective

Webuild is an Italian multinational group that operates in the construction and engineering sector. In collaboration with the Milan Triennale, Webuild organized the exhibition «Costruire il Futuro. Infrastrutture e benefici per persone e territori» with the aim of accompanying the visitor to discover the secrets hidden behind mega infrastructures.

Webuild asked for our support in communicating the event on TikTok, with the aim of involving even the youngest in a journey to the center of the earth.

The Solution

For Webuild, we:

• proposed creative ideas perfectly in line with the brand
• scouted and managed creators with great storytelling skills
• produced content in TikTok style and in line with the platform’s TOV
• managed the advertising campaign

The Results

With our help, Webuild achieved great results through the Reach advertising campaign:

• +268% of VTR 6″ compared to the TikTok benchmark
• a saving of 58% of the CPM
• +140% Impressions compared to objective