Sunglass Hut

Objective

Sunglass Hut is a global retailer specializing in sunglasses, offering a wide range of designer and luxury brands. It has grown to become a prominent destination for eyewear, with locations worldwide. The brand is part of the Luxottica Group.

We partnered with Sunglass Hut for making a TikTok campaign to generate more consideration through short-vertical videos and trends in specific moments, like Valentine’s Day.

Solution

For Sunglass Hut, we:

• proposed creative ideas and formats to showcase products and more, through trends like the airport boarding trend
• scouted and managed content creators for markets like Italy, UK, US and Spain in line with the brand and its values
• managed the adv campaign in order to generate more brand consideration in line with brand objectives