Shiseido

Objective

Shiseido is a globally recognized beauty brand known for innovation, quality, and creativity in skincare and cosmetics.

The goal of the campaign was to engage target audiences through authentic, creator-led content while promoting a new product experience using a custom interactive filter, strengthening brand awareness and relevance among digitally active beauty enthusiasts.

Solution

For Shiseido, we:

• produced engaging video content in collaboration with selected creators, ensuring alignment with both the brand’s identity and the audience’s preferences
  
• developed a custom filter with the COSMIC production team, adding an interactive and playful layer to the campaign
  
• posted content organically on creators’ channels, leveraging their active follower bases to reach a targeted audience
• ensured that the campaign resonated with the platform’s trends and native language, creating an authentic and shareable experience