Pantene

Objective

Pantene, part of Procter & Gamble, is a renowned haircare brand known for its innovative formulations that deliver strong, healthy, and shiny hair. It offers a wide range of products, including shampoos, conditioners, and treatments, backed by extensive scientific research and catering to various hair types and needs.

We helped Pantene in raising awareness about its product and collab with the tv series Emily in Paris on Instagram and TikTok.

Solution

For Pantene, we:

• scouted and managed French beauty TikTok and Instagram content creators who showed the products
• proposed creative ideas and formats to spread the message
• managed the adv campaign with the aim of raising brand awareness on both Instagram and TikTok