H&M

Objective

H&M is a globally renowned Swedish retail clothing company known for its fast-fashion offerings for men, women, children, and teenagers. Founded in 1947, it operates in over 60 countries with a significant online presence, offering a wide range of clothing, accessories, and home products. The brand is recognized for its affordable prices, trendy designs, and efforts towards sustainable fashion.

The aim of the campaign was to make one with Christmas Holiday theme while highlight family and the target audience was both female & male people between 18 and 44 years.

Solution

For H&M, we:

• scouted and managed Italian creators in line with the brand and with the campaign message
• proposed creative ideas and formats to showcase its Holiday promotion
• managed the TikTok adv campaign in order to increase Clicks

Results

The campaign obtained good results. We were able to:

• obtain 45% VTR 6»
• gain +112% on Clicks on the website
• save 53% on Cost per Clicks
• obtain 27% on Click Through Rate