Furla

Objective

Furla is an Italian brand with a joyful and contemporary spirit, founded in Bologna in 1927 by Aldo Furlanetto. The brand is faithful to the values of craftsmanship, beauty and refined design. Furla collections, for women and men, express an authentic and contemporary Italian lifestyle. The company produces bags, footwear and small leather goods for women and men.

With Furla, we carried out a content creation project for the brand TikTok profile which included creative ideas design, production and editing of contents and the scouting and management of the selected creators.

Solution

For Furla, we proposed creative ideas, producted and edited 10 contents and also scouted and managed creators, which were in line with the TOV of the brand. The creators  involved in this project have a strong interest in fashion and are certainly able to make valuable videos and adapt to the irresistible style of Furla.

The protagonists were accessories: we highlighted how full of joy, color and authenticity they are, in particular the bags. Thanks to their different shapes and colours, they could be combined with the numerous possible outfits.

Results

The published contents by Furla on their TikTok profile has obtained more than 3M views and generated a positive sentiment towards the new bags collection of the brand.