Cosmic for
Esp
Cosmic for
Collistar is an Italian company specializing in cosmetic and beauty products, controlled by the multinational Bolton Group.
Collistar wanted to create awareness for its new product Mascara Impeccabile, through specific storytelling that leveraged the particularity of the mascara.
We created a Reach TikTok campaign, boosting content from the creator’s TikTok accounts, taking advantage of the skills of other creators to show the best features of the product and the results that can be achieved through its use.
With this campaign we achieved +179% on impressions compared to the objectives, and the CPM was lower than our expectations (-64%).
CPC was also lower (-8%) compared to TikTok benchmarks, and 2» VTR was higher than expectations (+50%).
