Calzedonia

Objective

Calzedonia is an Italian fashion brand specializing in legwear, swimwear, and beachwear for men, women, and children. Known for its stylish and affordable products, Calzedonia operates a vast network of stores globally.

We partnered with Calzedonia for making a TikTok campaign to generate more sales while exploring the power of short-vertical videos.

Solution

For Calzedonia, we:

• proposed creative ideas and formats to talk about this viral product, the moka thights
• scouted and managed French mid and micro content creators in line with brand values