Benefit Cosmetics

Objective

Benefit Cosmetics is a cosmetics manufacturer based in San Francisco, California. It is part of the LVMH group and sells in more than 30 countries. It was founded by the Ford twins, originally from a farm in Indiana, now famous models and make-up artists.

The project was to produce content through creators with the goal of increasing followers on their TikTok profile.

Solution

With Benefit, we have:

• Designed creative ideas, which were then produced and edited 5 contents for TikTok
• Managed TikTok ADV campaigns with the goal of increasing followers
• Scouted, managed and briefed creators who made the 5 videos for the Benefit TikTok channel

Together with the brand and in the campaigns preparation, we’ve decided to target women aged between 13 and 44 years who have express interest in «Beauty and personal care» and «Clothing & Accessories» topics.

Results

Here’s some results obtained with the increase followers campaign!

• +10% Engagement Rate vs other contents posted on the channel
• +40% of new followers than what was forecasted
• More than 23k likes on produced contents
• An average of about 38k views to produced contents with a +280% video views more than forecasted