Vibram

Objective

Vibram is the recognized world leader in high performance rubber soles for sports, outdoor, recreational, military, work and fashion footwear. Founded in 1937 in Italy, this brand has revolutionized the outdoor sector and changed the world of mountaineering.

With Vibram, we are carrying out a “always-on” / ongoing project, which includes:

• Creative ideas design, production and content editing TikTok
• Management of the TikTok Vibram channel in its entirety: starting from content publication, up to community management
• Manage TikTok adv campaigns with various objectives: engagement, site traffic and conversions
• Scouting, management and briefing of the creators
• Going Live in conjunction with relevant brand events

The main objective was to generate brand awareness among the younger generations (Millennials and Gen Z) and enlarge the brand target to these consumers categories, including women.

Solution

For Vibram, we have a strategy based on:

• Constant posting of 3 contents per week
• Micro/small creators involvement, to optimize the budget and give a lot of focus to the content quality
• Setting up adv campaigns with the goal of increasing followers potentially with people interested in the brand and of increasing site traffic to drive potential customers on the brand website

Together with the brand and in the Engagement-objective campaigns preparation of campaigns, we decided to target followers, both men and women, aged between 18 and 25 years, who had expressed interest in content “Sport & outodoors”.

Results

Here’s some partial resultats of our ongoing work with Vibram, from both organico and paid side:

• More than 22 K new followers 
• More than 40 K likes 
• More than 180 K views 
• 10 K average views