Sony Entertainment

Objective

Sony Entertainment is a global leader in entertainment, spanning music, film, and gaming, with its iconic divisions. It blends cutting-edge technology with creative storytelling to deliver unforgettable experiences worldwide.

From July 2024, we started managing the Spanish TikTok channel of Sony Entertainment Spain, with the objective of generating more views and reach new audiences.

Solution

For Sony Entertainment, we:

• proposed creative ideas and formats to showcase new films, premiers and much more
• scouted Spanish content creators to create engaging content
• measured the results of the channel following the brand’s objectives

Result

In less than 6 months, the community of the Spanish TikTok channel grew by +60%, to 2.1 million followers!