Lancia

Objective

Lancia is one of Italy’s most iconic automotive brands, now entering a new phase of repositioning with the launch of the new Lancia Ypsilon.

The goal of the campaign was to promote the new model through short-form video formats on TikTok, Instagram Reels, and YouTube Shorts, leveraging creators with distinctive styles to translate the brand’s renewed identity into a contemporary and engaging language.

Solution

For Lancia, we:

• produced dedicated video content in collaboration with top-tier creators, ensuring each piece was aligned with platform trends and audience expectations
• organized professional shootings to highlight the car’s features, lifestyle appeal, and aspirational qualities
• leveraged each creator’s unique personality and narrative style to maximize authenticity, reach, and engagement
• adapted storytelling to short-form formats, creating content that was both visually compelling and aligned with the brand’s refreshed positioning
• ensured consistency across platforms while giving each creator creative freedom to amplify the car’s appeal in a natural, relatable way