Givenchy

Objective

Givenchy Beauty, a luxury cosmetics and skincare brand, is known for its high-quality products and innovative formulations. It blends elegance and modernity, offering a range of makeup, fragrances, and skincare solutions that embody the sophisticated and avant-garde spirit of the Givenchy fashion house.

We helped Givenchy in making viral its new latest product, Prisme Libre Loose Powder.

Solution

For Givenchy Beauty, we:

• scouted and managed Italian beauty TikTok and Instagram content creators who showed the producy
• proposed creative ideas and formats to spread the message
• managed the adv campaign with the aim of raising brand awareness on both Instagram and TikTok